Co-Incubated by IntuitiveX & Prota Labs


Healthcare in the U.S. is an opaque and confusing industry. This creates stress in a patient's most vulnerable moments. Uninsured, high deductible plan holders and cash paying patients are making blind decisions due to the lack of price transparency and reliable quality data. Too often people delay or even forego preventative and diagnostic services out of fear and uncertainty over cost. Uninsured people who make a decision to save money today often result in negative consequences later -- such as: costlier diagnosis or long-term health ailments. With the increase in healthcare costs, consumers are demanding transparency in pricing and shopability of services. When transparency is offered, revenue, patient satisfaction, and business in general all rose thanks to price transparency, a new study has shown.

Transpara Health provides a robust and easy-to-use app that helps patients navigate through the healthcare system by providing transparency between patients and physicians.



The current state of the healthcare industry is cause for alarm. Due to lack of price and data transparency, people are forced to make blind decisions. Out of fear and uncertainty of cost, people too often forego preventative and diagnostic services. For providers, service reimbursements by insurance companies are decreasing every year, all the while, costs continue to skyrocket for patients in conjunction with fewer services being covered. Decisions made to save today often result in the long-term cost of health, and in some cases, even lifespan.



Transpara Health empowers individuals to take control of their own health through a robust and easy-to-use software solution for patients to quickly find and connect with top-notch healthcare professionals that meet their search criteria. Quality patient care is our focus, as evident through Transparency: Patients receive full transparency to pricing, relevant data, and the provider’s background before committing to an appointment. We believe that transparency builds trust, which builds closer patient-physician relationships, and ultimately enables patients to receive the most appropriate and personalized treatment and care.



The out-of-pocket spend in the U.S. for health services was $365 billion in 2017, up 3.6% from 2016 and will continue to rise as people continue to move to higher deductible plans. Almost 43 percent of U.S. healthcare spending— representing $222.9 billion—is on services that can be considered “shoppable,” allowing consumers to sift through choices for the best bargains just like any other service or product. Patients are eager to take more control over their healthcare and as much as 89% of patients want to know their medical costs before they receive any care. Our platform, Transpara Health, has landed just-in-time to not only address this demand, but to change the rules of the game entirely.



2014, 26 percent of American adults said they had contacted different doctors or medical facilities about prices. One year later, that number had climbed to 30 percent. INTEGRIS Health System published accurate quotes using their Priceline tool for about 240,000 outpatient procedures. The system’s price transparency efforts have paid o in higher revenues. In 2008, INTEGRIS collected $1 million at the point-of-service, and in 2015, point-of-service collections had risen to $18 million Researchers of Johns Hopkins University did a study of six ambulatory surgical centers across the country and found the following 1 year after implementing price transparency:

* 5 centers reported a median patient volume increase of 50%
* 4 centers reported a 30% median revenue increase
* 5 centers reported an increase in patient satisfaction and patient engagement





CEO: Susan Kataoka

CMO: Jeffrey Roh, MD

Strategy: Wilson Fong

Technology: William Little

Strategic: Connie Bourassa-Shaw

Strategic: Gregor Purdy

Medical: Dr. George Min